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Semi Finished House

This is a creative direction display for architecture exhibition in Tokyo. Mad Cahyo is one among a few selected Indonesian architect invited. We collaborated to think about how his semi finished housed project will display in the exhibition. The semi finished idea translated into a bare white minimalist miniature model, juxtaposed with infographic teaser illustrated around it using calligraphic brush. The more complete text and information are displayed in the catalogue sheet. The tension between blank white object and loose, sketchy, informal info graphic creates gradated communication scaling from creating curiosity to evoke playful mood. It's a metaphor for semi finished house itself, a residence with an unfinished look that actually works as we live in. Photography by Erlin Goentoro (chimp chomp.us)